It may seem surprising, but when blogging, creators often forget to talk about the product they're selling.

But it's important to do so. We call this approach product-centric.

▪️Put a catalog on your website, add a button to the store from your blog.

▪️Add a prominent link to your store on social media.

▪️Quick access to the catalog and purchase buttons.

▪️Clear mechanics of obtaining the product (FAQ, support).

More clicks - more sales! 📈

▪️Detailed pages with product descriptions.

▪️High-quality visualization.

▪️Customer reviews and ratings.

▪️Build your content plan (even useful posts) around the product.

▪️Repurpose your content in different formats.

▪️Ensure omnichannel presence: distribute content across different platforms.

Read the full article in the our Content Journal:

0 comments